Go to Market

Opportunity: A company XYZ intended to launch its innovative diagnostic kits based on Limbal stem cell deficiency in the Indian market

Challenges:

  • Orphan kit
  • Few published results
  • Indian market unwilling to accept an innovative product unless launched in developed markets

 

Our Strategy:

  • Advised the Company to first launch in developed markets
  • Identified a partner in Austria/Slovenia and assisted in launching products and developing sales forecast
  • Identified  Key opinion leaders (KOLs) in one of the finest eye hospitals of India
  • Negotiated with the KOLs to validate the kits and publish papers

 

Impact:

  • KOL’s acceptance to validate and publish results generated further interests amongst other prominent hospitals of India
  • The published papers would assist the company to increase their sales in other markets besides India